Say what happened
A customer trusts a receipt with a reference more than a slogan. When a transaction fails, say what you know and what you are checking. Do not invent a completion to calm the moment.
Publish the limits
Name the services you actually offer. Say who holds the money (your gateway) and who delivers the airtime (your provider). Leave out badges you have not earned.
Keep your service descriptions accurate and update them when availability or terms change.
Be reachable with a real address
Put a working email or phone on the storefront. Answer with the reference in the subject. Never ask a customer for their password, and never send your API token to a support form.
These articles provide general guidance. Confirm the costs, compatibility and requirements for your own setup before you commit.
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